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The Brand as API. Brand-centered vs User-centered Architectures.
As someone who has been working on the idea of making brands human by plugging them into the fabric of society, today I definitely couldn’t miss a session called “Brand As API” hosted by Peg Faimon...
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What #WaitroseReasons Reveals About Why People Talk About Brands
Did the #WaitroseReasons Twitter promotion snatch success from the jaws of disaster – or the other way around? Three weeks on, marketers are still talking about it: it’s clearly made impact on one...
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The 3 Steps to a Social Media Category Audit
“In the land of the blind, the one-eyed man might be lying.” I heard the phrase above a few years ago and it stuck with me. It came from a planner, describing the sudden mad urge for brands to embrace...
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Humanising Brands: The role of market research in 2014
In the past 12 months I have seen a lot of people in advertising start to talk about the need for brands to open up and start to build relationships: “We can hypothesize that perhaps the key to brands...
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Social Intelligence Beyond Monitoring: #1 Brand Positioning
Welcome to our new blog series on Social Intelligence Beyond Monitoring, from FACE MD Job Muscroft. In this series, Job will be showing how brands can get high-value insights from social media...
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